Matt Simmonds Creates A Gorgeously Literal Fashion Concept Video For Designers Markus Lupfer and Glen Milner's Upcoming 2013 Collection

The fashion market is bogged down with what is easily labeled nonsense, but it has also been a great haven for cinematography and photography. Creative director Matt Simmonds does a great job capturing the simplicity of falling for the 'Fall for Love' collection by Lupfer. The short below is his most recent project.